This has been one of our most requested episodes. We talk all about information managers. These are applications that handle all those random bits of information that don’t seem to fit in any other type of organizational system. We’ll give you a general overview of some of the options available on the Mac and Katie and David go more in depth on the systems we use.

At the time of writing, it includes the wares of over 80 independent software developers, including Reinvented Software, but more are being added all the time. So, to get 20% off the full price of Together, Feeder or anything else you’ve been fancying on the list, then go to the One Finger Discount page to find out how.

The Hit List is, as the name suggests, based around lists. You can create separate lists for each set of tasks you need to manage, whether a work project, plan for a trip or anything, really. There are also some special lists such as Inbox, for collecting tasks, and Today and Upcoming to keep track of tasks, and you can create smart folders too. Lists are in outline form, a perfect way to organize your thoughts, with each task an item in the list. Tasks can have start and due dates, estimated times, tags, notes and attachments and can be organized into folders.

For me, what makes The Hit List stand out is how straightforward it is to use. Hit Return to create a task, and start typing. Tags are inline, prefixed by the / character, and appear as highlighted text. Context tags start with the @ character. The Hit List can also predict tags as you type.

Typing is a big part of The Hit List, and almost everything to do with creating and working with tasks can be accomplished with a number of single-character shortcut keys, such as T for today or F to file tasks. And if you’re wondering how you would ever remember all this, a Hints bar is shown along the bottom of the list and changes depending on the context. Of course, you can accomplish everything with the mouse too.

Add to this the tabbed interface, a tag browser, where tags can be organized into bundles, a contextual tag filter and cleverly implemented iCal sync and this app appears to want for nothing. Well, apart from an iPhone version, which is planned. And that’s the amazing thing: this app is feature packed, but to just look at it, you would never realize. The Hit List strikes the perfect balance between simplicity and power.

While public preview continues, you do not need a license to buy The Hit List, but at the time of writing, you can for a special price of $49.95. The normal price will be $69.95. The Hit List requires Mac OS X 10.5 or later.

Normally, I only write about Mac software I’ve had the opportunity to beta test, but with The Hit List, while that is true, the story is somewhat different. Potion Factory developer Andy Kim is a very good friend of mine, and I have watched him sculpt this application for well over a year now. I know and appreciate the time and effort he has invested in every detail, and I have looked forward to the day when he shows it to the world.

Congratulations to Andy on this release and if you’re interested in a task management application that doesn’t leave you dumbfounded, check out The Hit List from Potion Factory without delay.

Link: The Hit List Public Preview

You can hear Allison give the tutorial on PoP Episode #9 (enhanced podcast) and read it on her site: Feeder Tutorial.

The Podcasting on Podcasting (PoP) series should prove very useful to budding podcasters as the entire process can be very daunting, as it covers everything from the technical side of recording equipment, software and web hosting on the one hand, and the creative aspect on the other, not to mention considerations such as time and family commitments.

Allison’s been podcasting for a long time now, and occasionally brings in other experienced contributors such as Don McAllister of the excellent ScreenCastsOnline.

The Podcasting on Podcasting series can be found as part of Allison’s main podcast, NosillaCast, at podfeet.com. Allison also contributes to the Mac Roundtable Podcast and the Mac ReviewCast.

ThinkMac developer Rory Prior is a friend of mine (hence the plug) so I got to try iKanji before its release. I’m not learning Japanese and normally wouldn’t feel comfortable writing about such applications, but both iKanji and iKana are clearly exceptional learning tools. I’ve learned so much just trying them out.

Both applications are a superb example of usability on the Mac, look great, and include the sort of thoughtfulness that surprises and delights without ever being gimmicky or patronising. Also, to my surprise, they are a lot of fun.

iKanji’s learning experience is focused around flash cards and includes 2230 kanji built-in, with the ability to add your own, and nearly 20,000 example words. It can also search by kanji, meaning, radical and examples, sort kanji by stroke count or radical, allows you to add your own notes and create your own practice sets. iKanji covers Japanese school grades 1 to 6, JLPT levels 1 to 4 and 214 kanji radicals.

Following on from that are the tests. iKanji has tests for meanings, reading and writing (complete with animated stroke animations). After taking the tests, you’ll be able to see your proficiency with gold, silver and bronze stars marked on the kanji and plotted on a graph to see your performance over time.

iKanji requires Mac OS X 10.5 is available for €20 (around US$31) and can be bought with iKana for €25 (around US$40) at the ThinkMac Software store. Rory’s also confirmed that he’ll be creating iPhone versions of these applications in the (ahem!) near future.

• Yojimbo vs Together vs Evernote: a review by Rachel Murphy, whose blog includes a number of thoughtful posts on Mac software.
• 8 Web Information Collectors Reviewed by Daniel Jomphe covers DEVONthink Personal, EagleFiler, Journler, Circus Ponies Notebook, Scrivener, SOHO Notes, Together and Yojimbo.
• Solving Mac Information Management: Yojimbo, Journler, Together, VoodooPad, EagleFiler, WikityWidget, Punakea, Leap on NOT a blog
• UX Magazine – Review: Mac Information Managers quickly compares Yojimbo, Soho Notes and Together.

A number of these point out that it’s your needs that count, and that is a crucial point. All apps have their place as they can offer something unique; any app that tries to be all things to all people is going to be a disappointment.

Fortunately you can download and try all these apps for yourself. That said, with so much choice, blog posts like the above, written by real users, can be a great starting point.

One theme running through the comments that did make me wonder ran along the lines of “the lack of updates caused me to look elsewhere”. There is the irony there that the extra support work not only delayed the 1.3 release, but put a squeeze on everything else I did.

The striking thing about this complaint though, is that it’s something I’ve also heard quite a lot in support emails regarding a number of Together’s competitors. I admit that I don’t keep tabs on them, because I don’t see the point, but as far as I can tell most of these apps get updated every 3 – 6 months, with bug fix / tweaks released every month or so, just like KIT.

For example, Soukyan writes:

What bothered me was that development seemed to slow to a halt for quite some time. I realize that you were preparing the 2.0 release, but this is the problem with small developers. My license entitles me to 1.x upgrades for free, but the paradigm in software has become, release, upgrades to release.5 at the most, and then do a new release and charge for the upgrade. Whatever the reasoning behind it, I don’t mind, but I do mind when the developer seems to drop off the face of the earth. The tells me that I cannot rely on the software to be maintained for the long term.

It’s when indie developers are quiet that they’re probably working the hardest. I spent almost the entire year working on KIT/Together. Version 1.3 was released within 6 months of the bundle and 2.0 another 9 months later, soon after Leopard was released. That was a longer gap than I’d normally like to have but in the meantime, KIT was updated every month or so all the way up until October, when it was made Leopard-compatible.

Obviously Leopard’s delay, and lack of development in the meantime, impacted everything quite significantly. I started Together when Leopard was supposed to be released in late June (and some rumour sites were adamant it would be April). I opened a lot of bugs about Leopard with Apple, a number of which still haven’t been closed and had to do a lot of work twice, to work around problems.

Indie Mac apps in general have frequent free updates that add features as well as fix bugs (often within days of them being reported), and this is what sets independent developers, whether individuals or small teams, apart from the likes of big companies such as Microsoft or Adobe, who release something huge every two years and nothing in between. Even Apple only manages, at best, annual updates to their applications, with the free, minor updates offering fixes but little in the way of new functionality (one exception being iTunes, but generally this is to support new iPods/iPhone or iTunes Store initiative).

Software development takes a long time and it’s most efficient to bundle changes together. One feature may appear as a bullet point, but take many weeks to design, develop and test. Most new features will impact something else, so the repercussions of even a handful of new features can be mind-boggling. Even a release that takes 2 or 3 months can easily devour another month in support, and for all sorts of reasons.

It’s a real balancing act for developers to come up with a release that has enough in it to satisfy people’s requests, works well, and provides enough features to get the attention of new buyers in a reasonable timeframe. I generally manage to release 2 to 3 such updates a year, alternating between both of my apps, and punctuated by the more regular bug fix releases.

Because indie Mac software is pretty low-priced anyway, and full version upgrades (e.g. 2.0, 3.0) often years apart, it’s important to keep that momentum going. There comes a point though where an upgrade like that won’t cut it and you need to make some pretty large changes, and that’s when it’s time for a major new version.

I guess that in Together’s market, where there is a range of diverse competitors people seem to bounce between, and where people may also use web apps that tend to trickle out smaller changes more frequently, people’s expectations can be very high.

The aim of my post was to examine whether the MacZOT promotion had been worthwhile from my perspective as a developer, amongst other things. This issue was one of many that were hot potatoes at the time and thankfully seem irrelevant now. However, I intend to revisit the bundle matter, as I have the final piece of the jigsaw to put in place.

The Story So Far

A quick recap is needed. I had been approached by MacZOT, through a friend, to include KIT in a bundle, having recently re-launched the app after an 18-month break (due to the overwhelming popularity of my other app, Feeder). The StoryZOT promotion was a week-long mystery bundle of three applications to be identified on the final day. These were rooSwitch from roobasoft (which won an Apple Design Award at this year’s WWDC), hawkeye from nito and my own KIT. Purchased together, these three apps would normally have cost $69.85, but the bundle was priced at just $5.95.

That price should make it obvious that the point is not so much to make lots of money from the bundle itself, but to use the promotion as a way to gain exposure for the applications involved; to put them on the map, as it were. Regular sales should improve as a result of increased coverage and recognition. Many such bundle deals had been run over the course of that year, so one would presume they were successful.

In total, 1536 bundles were sold and I was paid a flat fee of around $1000 (I’m converting from British Pounds), roughly 65 cents per copy. The developers negotiated their terms individually, so I cannot say how much of each $5.95 sale went to them, but I understand my payment was typical.

KIT (including its successor, Together) is one of those applications that gets a lot of feedback, partly because its scope is broad but also because its users are enthusiastic. It took around 6 weeks to clear the feedback aftermath from MacZOT and the whole experience had devoured some two months of my time. As I said in the original post, regular sales of KIT remained constant. The objective, to gain exposure and thus increase sales, failed. In fact, sales only rose some 6 months later, when I released version 1.3 as part of its normal revision cycle.

Having gained nothing in material terms, the final argument in favour of massively cheap bundles was that it’s an investment of sorts. While not all users will stick with the application, many will potentially upgrade in the future.

KIT 1.2 was pretty fresh at the time, being one month old. I didn’t go into MacZOT with the mindset of finding future upgraders, as a paid upgrade was a long way off. I continued with my original plans, released KIT 1.3 and set about developing the 2.0 version for Leopard, which I renamed to Together.

One Year Later…

I released that last month, some 14 months after the StoryZOT. Together’s reception exceeded my expectations. I am always pessimistically optimistic about major releases; no wild sales projections, but vaguely confident that it’ll be worth my time. I had worked hard to prioritise the most-wanted feature requests and combine those with my own original ideas to create what I hoped would be an application with broad appeal that lost none of KIT’s original purpose or simplicity.

Having put the best part of this year into that version it is a relief that every user I’ve heard from tells me that even if it’s not perfect, it’s a very capable application and a compelling upgrade. The only irresolvable complaints have come from a couple of individuals upset that Together is a Leopard-only application. And on that subject, it’s important to consider that Leopard is not even two months old, which impacts sales figures somewhat.

I don’t collect data about which versions of Mac OS X my apps are running on, but on Dec 15th (the one month milestone), Omni Group’s statistics shows that Leopard accounts for 21% of their user base and Adium’s Sparkle+ statistics shows 25% of users on Leopard. If Leopard follows the trend of previous versions shown on Omni’s site, within 6 months around 90% of users will have moved to the new OS.

As I said, Together exceeded my expectations. Some 23% of KIT users that originally paid full-price have upgraded to Together 2.0 in the month since its launch on November 15. That 23% is pretty impressive considering it matches the number of users on Leopard, according to the mean average of the above statistics. I thought upgrades wouldn’t reach the 20% mark for a few months, due to the various factors involved.

The answer to the ultimate question is 0.65104167 2.669270834. That is the percentage of MacZOT users that have upgraded to Together in the month since its release. To put it another way, that’s 10 41 sales (at $14.95 each) out of the 1,536 total. It’s a small percentage, but I am grateful for every single one. I actually know a lot of my users by name and recognise many of these as enthusiastic KIT users.

The total made as a result of the bundle deal so far, before fees, is around $1150 $1613. One could argue that this is money I wouldn’t have earned otherwise, but it doesn’t exactly cover those two months of work. That time could have been used to produce the 1.3 version (that actually did increase sales) much sooner. This situation also snowballs, because the longer an app does not have a certain feature, the more you hear about it.

Some Things Work

MacZOT hasn’t run one of those super-cheap bundles for a while and they are a world apart from their regular promotions or the kind that MacUpdate runs on a daily basis, offering around 40% off where the developer receives the majority percentage of each discounted sale. I did one of those with KIT on MacUpdate’s Promo back in May and was happy with the results. Mind, that came about because KIT had been voted for by MacUpdate users who wanted to see it featured, so it’s not like they didn’t know about it already.

Likewise, MacSanta’s no-nonsense (and no middle-man) discounts and other well-priced promotions, where users can see what they’re getting and developers receive a fair cut of sales, can be an excellent way for buyers of software to save money while developers to make a little extra and gain some exposure for their applications. I actually made more from the main day of MacSanta with the 20% discount than I did from that week-long StoryZOT, with no noticeable increase in support emails. Give Good Food to your Mac has been fine too.

As for the super-cheap mystery bundles, a little arithmetic will show they are certainly good for the promoters. Judging by the upgrade figures, one has to wonder if they are any good for those who buy the bundles, but at least the outlay is minimal. As for whether these sorts of promotions are good for developers, even in the long run, based on this particular experience I really don’t think that is the case.

Update: Oops, I messed up a bit. I noticed this when zenrain posted a comment below and I didn’t see his name on the list. The actual figure is 41 (or 2.67%) not 10. Still poor, but not as dire. I’ve updated the above accordingly. Sorry about that.

(Technical explanation: turns out some records on the database had trailing whitespace/newlines, which caused them not to match, I ran the query again and double-checked with text files and grep).

Today it’s RealMac Software (RapidWeaver), Twisted Melon (Mira, Manta TR1), Loghound Software (RapidBlog, FaqMaker and more), Helium Foot Software (Mercury Mover) and, of course, your very own Reinvented Software, with both Together and Feeder.

To save 20% on the full price, enter the discount code MACSANTA07 when you check out. The 20% discount is only available for one day. After that, you can still save 10% on the full price versions using the code MACSANTA07TEN on any of the deals featured so far until the end of the year.

New software is added every day so it’s worth keeping an eye on the site or subscribing to the RSS feed. I find it’s also a great place to discover software you never knew existed. Enjoy!

There are a couple of reasons for this. Firstly, there were a few problems when the promotion started, due to the load on the site’s dedicated server and its impact on integration with PayPal. Those problems were quickly rectified by moving to a cluster of servers and some other measures, but it took Aquafadas longer to set up a non-PayPal credit card payment system.

It turns out that PayPal’s reputation varies from country to country. While many people regard PayPal as a much safer option, because your credit card details are never revealed, buyers from some countries refuse to use the service outright.

Secondly, it’s only in the last few days that the underlying ambitions of the site have begun to be been realised. These aims have not been made clear in a lot of places and that’s because they are uninteresting to anyone but developers, but I think they’re worth mentioning here.

The intention was for the bigger European developers to help the smaller ones gain more attention. According to Claudia from Aquafadas, indie Mac developers don’t get nearly as much exposure in Europe as they do in the US, despite creating some pretty cool stuff. Hence the Euro-centric event. Aquafadas are taking a small percentage to cover their costs, the majority of each sale goes directly to the developers.

In trying to organise this event, Aquafadas noticed the second problem here, in that many European developers didn’t know each other or were unaware that the developer of an app was European, and as such didn’t know how to help each other. The omission of a number of European developers from the promotion was caused by this problem. Claudia found many of the developers involved by trawling sites like Apple’s Downloads. I’ve passed on the names of quite a few British and European developers that I know, and I’m sure others have done the same.

Aquafadas understand what I have written about here before, that the vast majority of Mac users are not involved in the online Mac community of news sites and blogs. To reach these people, more conventional means are required. It’s only during the last week or so that the site has been featured in European magazines and national press, so extending the promotion will mean that readers of those publications will have the chance to try it out.

And if you haven’t checked it out yet, it’s worth a look. There’s some great stuff there, including Pixelmator, CSSEdit and Aquafadas’s brand new BannerZest, which I think is pretty cool. The way the discount works, it’s actually difficult to spend too much money. You often find the total goes down when you add a new app.