Virgin Atlantic Podcasting, But…
Virgin Atlantic are to offer podcasts as part of the 21st anniversary celebrations of their inaugural flight to New York. They are also offering a branded podcatcher. The podcasts are guides to Virgin Altantic destinations, currently including New York, Cuba, Shanghai, Johannesburg, Las Vegas and Cape Town.
However, what they don’t seem to be doing, as far as I can make out, is offering podcasts on their flights. They already have this V.Port entertainment system, which lets you watch movies, TV shows, play games, listen to radio programmes and even whole music albums on demand, so podcasts would be an ideal extension to that.
Sure, their own podcasts help people plan for their trips, but offering these and other podcasts on their flights would raise awareness of their own podcasts, as well as podcasting in general, and would be cool. Podcasts are already time-shifted, so they’ll make more sense than traditional radio. It’s probably only a matter of time.