On Doing Business in the Dollar

ThinkMac’s Rory Prior is asking how people would feel about paying for software in Euros rather than US Dollars, or alternatively accept USD price rises so he can maintain his level of income. It’s something I’ve wondered myself as the USD/GBP exchange rate has worsened dramatically over the last year. It’s not the first time it’s been at this level, but it’s about as bad as it’s ever been in recent times.

After some background information, Rory asks:

If you’re an American I’d love to know your thoughts on paying in a foreign currency and whether it would be a barrier to purchase or whether you’d just swallow dollar price increases as the currency devalued further?

Obviously there are lots of benefits to using the dollar – most people understand it no matter where they live, it will likely be the same currency as your competitors and, as far as I am concerned, most of my sales are from the US anyway. However, it is unnerving to see your income fluctuate while sales remain steady.

So, if you have an opinion, why not leave a comment on the ThinkMac Blog or here.

Update: It seems John Gruber posted a link to this on Daring Fireball, so Rory should get lots of comments, so post yours on ThinkMac too. Thanks! 😀

One Response to “On Doing Business in the Dollar”

  1. Reinvented Blog » Blog Archive » Why I’m Sticking with the Dollar (for now) Says:

    […] ago, the dollar-pound exchange rate breached the psychological $2 barrier and I had to revisit my thinking on whether to continue pricing my products in the US dollar or to move to another currency, namely the […]