Update Aug 15 I’ve decided to tweak the price to $59.99 — the next tier down. It looks more appealing than $64.99 and you could argue the Mac App Store provides more particularly in the case of Together, which uses iCloud. The revenue would be the equivalent of Apple taking 16% off the $49.99 price, but that’s now only $2.50 less than when I sell direct, rather than $9.50.
Following my post earlier in the week on how Apple’s 30% cut of all Mac App Store sales is threatening the very existence of this business, I have decided to take action and introduce some transparency to the pricing. If Apple wants a 30% markup on everything they sell through the Mac App Store, that should be obvious.
With immediate effect, Together on the Mac App Store will be
$64.99 $59.99 or $49.99 when bought directly from this site. The money I receive will be roughly the same no matter which way the app is purchased, because Apple take 30% and FastSpring, who process my direct sales, only take 8.9%.
There is one crucial difference between the Mac App Store version of Together and the one on my site, which is that Apple only allows apps sold through the Mac App Store to use iCloud, but that is their restriction. It’s for the same reason that I can’t just pull the app from the Mac App Store and sell it direct.
Feeder 3 will return to the Mac App Store at some point with the same pricing policy. There won’t be any difference in functionality, discounted upgrades will still be available for all Feeder 2 customers at $24.99, half the full direct price, through this site.
I got a little feedback on my previous post. This conversation serves as a very useful illustration of how things have changed:
@oscherler oh I was. Now they take that every week.
— Steve Harris (@steveharris) August 11, 2015
It’ll be different for everyone, but it’s pretty much true that if you averaged Apple’s whole 30% cut from when the Mac App Store opened in 2011 until the end of the last financial year in April 2015, that’s roughly how much it would be for me every week.
If I remember correctly, Apple only lowered the cost of developer membership to $99 and made Xcode free once it was possible to develop apps for iPhone in 2008; they announced it would be free at WWDC this year. Reinvented Software started in 2004 and I was developing Mac software for years before that anyway. You actually got things like hardware discounts with that too.
The Mac App Store is a great place to discover apps, I would rather not miss out on that. These price changes may impact sales, but right now it’s a case of damned if I do and damned if I don’t. If Apple’s cut changes, Mac App Store prices will be adjusted accordingly.