I often talk about Reinvented Software as being just me. This isn’t quite true. Apart from the close friends and family that support me and put up with my rants day and night, I should mention some souls for their active participation.

For Feeder, friend and fellow Mac developer Hans Kim helped me thrash out usability and testing issues – thanks Hans! An always-present member of the team, albeit in a purely supervisory role, is Beth the cat. Her full name is (probably) Princess Bethan “Bunny” Boos (although she has many other titles) and that should give some indication as to her character.

See how she poses for the camera:

Class, beauty and distinction are gifts presented at birth; they cannot be attained. Beth knows this and expects to be brought a succession of tasty nibbles, have all the best places to sit and plenty of petting and grooming throughout the day (the grooming is actually for furball-prevention purposes, but we don’t tell her that). She knows that she deserves nothing less. Like many well-heeled individuals, in her spare time – which is all of it – Beth enjoys country walks and a spot of hunting. Those tiger stripes conceal her from her quarry, which doesn’t stand a chance.

When you purchase “our” software, you are helping to keep Beth in the manner in which she is determined to remain accustomed, while hopefully saving the lives of many less fortunate small furry creatures.

No updates to this blog for a few days – life catches up with you sometimes.

I’ve been very busy writing for the main Reinvented Software website. Mostly updating the Feeder FAQ, adding an Appcasting page to the Feeder Resources section and generally improving all the other pages in that section. I’ve also been dealing with lots of support emails and doing plenty of That Life Thing.

However, I have quite a few ideas stacked up for some interesting posts to come soon. Some funny, others informative and the rest probably just good old-fashioned rants. Stay tuned 😀

Friend and fellow Mac addict Claire was so pleased with her iPod Shuffle we asked her to write a review for this blog in the vain hope that she’d finally stop going on about it. 😀

This world is a fickle one. We work hard, play harder, use our disposable incomes to buy disposable goods (who would ever have guessed that cars, TVs and stereos would be classed as disposable?). Life in the fast lane is too slow. Our culture bombards us with ever-moving images: we channel-surf the TV, flicking past the advertisements, walk past billboards that change every 20 seconds – we can’t be trusted to concentrate on anything for too long.

And let’s be honest, concentrating is a chore and committing to something for any period of time is hassle – why stay in a dead end job when you can career-hop? Don’t like the commitment of marriage? Wife swap. Even holidays, the epitome of relaxation, become a whistle-stop tour to prevent us from getting bored.

I have a short attention span. I like to think it’s a by-product of my supreme intelligence, but it’s more likely something to do with the brain cells I’ve killed with wine, vodka and beer. The problem is worse when it comes to music. Listening to an entire album can be so tedious. You find an album, stick it on, start to listen, realise the first song isn’t as good as you remember, skip a track, skip another and before you know it you’ve flicked through an entire album but only actually heard two songs in their entirety. It’s all just so ‘samey’, which is why teenagers the world over spend their time making compilation tapes (or these days, CDs from their MP3s – they don’t know they are born!).

This must surely be one of the reasons why those clever boffins at Apple created the iPod Shuffle, a perfect accessory for modern life. Never again subject yourself to an entire album! Download some music onto it (either choose your own or let iTunes randomly select for you) – the Shuffle holds about 240 tracks, so you’ll have plenty of choice – pop in the earphones, hang it around your neck and turn it on. Don’t like the first track? Skip it. You can guarantee the next track will be completely different. Shuffling seamlessly through the playlist, the Shuffle delivers music to suit even the shortest attention span. Listen to Rock next to Pop next to Indie next to Dance – the only limits are those imposed by your iTunes collection.

The very, very best thing about the Shuffle is that you rediscover tracks that you love but had completely forgotten. It’s all one can do to refrain from screaming ‘Tune!’ as an old favourite comes bouncing through the earphones. The next best thing is its size, it’s so small and light, your average lighter will seem bulky. Sling the Shuffle around your neck and forget about it – you won’t get neck strain from this little beauty. The control wheel is so simple and intuitive you don’t need to take your eyes off the road and it has all the functions one could need – skip, repeat, play/stop and volume control. Marvellous.

Of course, being an Apple product and breathtakingly cool, it wouldn’t be complete without its own range of accessories with which you can pamper it (and yourself). As soon as I first used my Shuffle, I wanted an armband for running/cycling, and not content with that I’m pondering a protective case – must keep my baby safe. The Shuffle is so small and gorgeous it’s like having a little puppy that you simply must buy toys for, except you only have to take the Shuffle out for walks when you want to.

In this commitment-free, disposable world I’ve discovered something I want for keeps, something that positively encourages you to change your mind, something that even the shortest attention span can cope with. The iPod Shuffle – I love it.
– Claire